The Big C
The Big C holds deep personal significance for me. With support centres across Norfolk, they were there for my family in 2009 when my mum was diagnosed with cancer, offering compassion and guidance during one of our hardest times.
That experience inspired me to take on this project by myself, exploring how the brand could evolve visually while preserving the warmth and empathy at its heart.
I extended this visual identity project to an app tailored for the charity’s users, with a focus on making attending events easier and more reassuring.
The app keeps users informed and updated, providing clear details about what to expect and access to resources tailored to their needs, so they can arrive prepared, comfortable, and ready to connect with others.
