Zwitsal

Zwitsal, a much-loved Dutch babycare brand, asked for a refreshed look across its product range. With such a strong heritage and deep emotional connection to parents, the challenge was to evolve the design in a way that felt modern, gentle, and reassuring, while staying true to the brand’s joyful spirit.

The new identity captures the warmth and playfulness at the heart of Zwitsal, celebrating the everyday, precious moments of parenthood. A cleaner, more simplified design approach helps to build confidence in Zwitsal’s mild and trusted ingredients, while softening the colour palette to reflect the brand’s natural and caring qualities.